In “The Role of Flow in Web Design,” Berkun discusses how flawless design often has the paradoxical effect of being unnoticed, and therefore, not glamorous like design clothes or cars. Like the mouse and keyboard, it becomes an extension of the self. It is unsophisticated and yet a state-of-the-art. Tasks and the flow of working in such tasks are natural. Therefore both flow in data and structure are important. In an article about sketching, Rohde emphasizes the importance of laying the guide visually on paper like an architect or product designer does. This is important because they communicate ideas to clients easily before any web work is done, and they also organize data importance hierarchy. And finally, in Digital Web Magazine, Olsson explains the importance of naming and static; relative; absolute; fixed positioning, and what blocks are. These are the backbones of organized and solid designs that make problems easily identifiable, which is what a developer needs and what the clients wants.
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